FIRE AND POLICE
We have just finished a DVD to help recruit minorities ... to increase diversity in the hiring practices of Police and Fire Departments. It seems that attracting minorities to the various agencies is a national problem, and the DVD that we filmed, called IT'S COOL TO BE A COP, with Thurl Bailey reciting a rap song and Bizazz making it into a DVD music vid PSA, is a strong recruiting tool.
It has had a great reaction, and in fact, plays really well to youth groups that might begin to think, after seeing it, that it truly is "cool to be a cop". We need Hispanics and African American officers, so that peers can talk to each other on the street, and solve the problems that come from miscommunication. So now, we at Bizazz are reaching out to other municipalities, and offering our services to make their police and fire departments more diverse, balanced, and effective.
It has had a great reaction, and in fact, plays really well to youth groups that might begin to think, after seeing it, that it truly is "cool to be a cop". We need Hispanics and African American officers, so that peers can talk to each other on the street, and solve the problems that come from miscommunication. So now, we at Bizazz are reaching out to other municipalities, and offering our services to make their police and fire departments more diverse, balanced, and effective.
